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Term

What It Means

Why It’s Important

🎯

ICP

Your dream target customer — the companies/people who actually need your product.

Focus outreach on leads that are most likely to buy.

📩

Bounced

An email that didn’t get delivered (invalid/inactive).

Keeps sender reputation safe & avoids wasted credits.

✅

Verified

A lead/email/phone that’s been triple-checked and confirmed real.

Only pay credits for leads that actually exist.

🛠️

Enrichment

Adds extra info to a lead — company size, tech stack, social profiles, intent.

Gives context for smarter, faster, personalized outreach.

📤

Export

Download leads into a CSV or CRM.

Plug verified leads directly into workflows/outreach campaigns.

🔄

Enrich

Run a lead through live enrichment to update/verify info.

Ensures data is fresh and actionable at the moment you need it.

📞

Phone Validation

Confirms a phone number is real and active.

Saves wasted calls & improves connection rates.

✉️

Email Validation

Checks an email is deliverable & low-risk.

Prevents bounces, protects reputation, ensures outreach lands.