There are a lot of Apollo.io competitors out there, and honestly, it can be a nightmare to juggle between all the options, because what really makes these tools differ from each other?
We all need something that makes our lives easier and not more complex and advanced for no reason, with extra cost as well.
For many people, this is a compliant platform, pricing on point, and freshness, quality, and accuracy at the highest level.
Finding a platform that ticks all those boxes isn’t easy, so we’ve mapped out the top 6 alternatives for you below:
| Platform | Starting Price | Package Consists Of | Key Strengths | Best For |
|---|---|---|---|---|
| A-Leads | $50/month | 5000 credits monthly with real time verified data included and no credit limits | Real time verified email data, highest phone number connect rates, full database refresh monthly and access to chrome extension features | SMBs, Freelancers, Enterprises |
| ZoomInfo | Custom (demo required) | Custom (tailored) | Very deep level intent data signals, alongside extensive firmographic, technographic and demographic data | Enterprises |
| Cognism | Custom (demo required) | Custom (tailored) | Well known for the ''Diamond Data'' that gives companies access to high quality verified phone numbers with strong coverage in the EMEA market | Mid Market, Enterprises |
| Prospeo | $59/month | 2000 credits monthly | Higher frequency of data refreshes to ensure higher quality of leads | SMBs, freelancers, Enterprises |
| Lusha | $37/month | 400 credits per month | Large database with access to a large amount of contact information | SMBs, freelancers, Enterprises |
| UpLead | $74/month | 170 credits monthly | Access to CRM integrations and chrome extension features | SMBs, freelancers, Enterprises |
1. A-Leads
A-Leads is the best Apollo alternative on the market if you’re looking for actual, validated data, both email and phone numbers, without ending up with long lists of bounced emails or having to pay external verification tools for verifying the list again after gathering all the contacts.
It offers phone numbers of the highest quality and highest connect rates in the market at +20%. Alongside triple-verified email data incl. catch-all verification.
With incredibly strong coverage in the EMEA and US market A-Leads has started to become an increasingly amazing competitive alternative to traditional sales prospecting tools on the marketplace.
Especially with the ‘‘value for money’’ at packages starting at just $50/mo for 5000 leads monthly.
Best features of A-Leads
- B2B database with global coverage (Very strong in EMEA and the US)
- Real-time verified and enriched email and phone data
- High-connect-rate phone numbers (+20%)
- Flexible bulk export and importing features via native integrations or API.
- API access (Included in all plans)
- CRM integrations
- Unlimited credit rollover
- No additional charges for extra users on workspaces
- Daily, Weekly, and Monthly database refreshes
Pricing
- Starts at $50/mo for 5000 credits monthly
- Custom packages are available at larger scale
Who Is A-Leads For?
A-Leads would be considered an amazing fit for generally speaking all markets (SMBs, SMEs, Mid Market, Freelancers, Enterprises) due to its capabilities of meeting both high-quality data, with extensive firmographic, demographic, and technographical data points at a very competitive pricing level.
Advantages vs Apollo.io
- Significantly reduced cost per credits
- Fresher datasets (Daily, Weekly, Monthly refresh instead of every 6-24 weeks)
- No credit limitations
- No pay per seat requirement
Sign up for a free trial on A-Leads and get 50 Leads for FREE
2. ZoomInfo
ZoomInfo is the enterprise B2B intelligence platform known for their very tailored database, including specific intent signals, and very extensive firmographic, technographic, and demographic filters.
Best features of ZoomInfo
- Large database with +100 million companies
- Intent data
- Well-defined search filters
- Technographics, Firmographics, and Demographics
- Advanced filtering
- High-quality integrations natively and via API
Pricing
- Custom pricing (but the majority of customers are describing packages ranging from the high 4-figure range up to multiple 5 figures per year.
Who Is ZoomInfo For?
While it’s a tool available for use by any level of company due to ZoomInfo’s pricing levels, it’s a platform considered often more used by Enterprises and companies with bigger budgets.
Limitations
- Significantly more costly subscriptions compared to other platforms with the same data (typically also annual contracts)
- Learning curve is steeper, and it’s not a quick walk in the park for anyone to get started using the platform
- For its price, you expect top-tier polished contacts with no errors, but there have been reports of outdated contacts more often than ideal
3. Cognism
Cognism differentiates itself with an immense focus on the GDPR-first aspect of the platform and, generally speaking, compliance. Cognism has obviously proven itself with the high-quality direct dial phone numbers, but also gives users access to email data.
Best features of Cognism
- Very strong data in the EMEA market
- High-quality direct dial phone numbers
- Claimed to have solid recruitment data on detailed candidate profiles
Pricing
- Custom pricing plans (Very gate-kept pricing, as none of their packages are typically static and generic, but instead are based heavily on the usage, features, and seats)
Who Is Cognsim For?
Cognism would be considered best for the mid-market sector and range up in the Enterprise sector as well, similarly to ZoomInfo, mainly due to the steep learning curve of the platform, not to mention the pricing levels on both platforms are heavily usage-based, and tailored to specific scenarios, which makes it ultimately a more expensive choice than the majority of providers on the market
Limitations
- Custom pricing in the high range, and typically tailored mainly to enterprises, which makes it a less good option for people who just want a database set up quickly and roll out campaigns right away.
4. Prospeo
At its core, Prospeo is a user-friendly lead generation database that helps users find, verify, and organize high-quality and fresh data for prospecting and outbound lead generation. Well known for its high mobile connect rates, frequent database refreshes, and good data coverage.
Best features of Prospeo
- Chrome extension feature that allows users to quickly grab direct phone numbers and emails when doing LinkedIn prospecting
- CRM & CSV enrichments to update your old contacts
Pricing
- Starts around $59/month
Who Is Prospeo For?
Prospeo is a well-suited option for SMBs, freelancers, and people getting started with lead generation and sales prospecting. At the price and ease of use, it’s a good match for someone just testing the market options.
Limitations
- Additional charges per seat
- Some users have reported lower coverage on certain aspects of the phone data
5. Lusha
Lusha is another B2B lead database that offers extensive options for list building and data enrichment. The database is large and includes more than 280 million contacts and tens of millions of companies, giving users a pretty broad selection of contacts to filter from.
Best features of Lusha
- Lusha has a Chrome Extension that allows users to quickly enrich LinkedIn profiles while doing manual prospecting
- Long list of good native integrations like (HubSpot, Outreach, and others)
Pricing
- Starts at $37/mo per user
Who Is Lusha For?
Lusha is a good starting point for SMBs, freelancers, and agency owners due to the low credit amounts and low pricing. But the platform has enterprise-level packages as well that allow enterprises to fit into the same bucket for more tailored solutions.
Limitations
- Very limited credits-wise
- Additional charges per seat
6. UpLead
Uplead is a database with over 160 million contacts and claims to have a 95% data accuracy guarantee. The platform offers more than 50 advanced search filters, data enrichment capabilities, and intent data to identify prospects actively looking to buy.
Best features of UpLead
- 95%+ email accuracy guarantee
- Real-time verification of data
- An extensive list of data enrichment capabilities and intent signals
- Connects with platforms like (Salesforce, HubSpot, Zapier, Zoho, PipeDrive, and other popular sales tools)
Pricing
- Starting from $74/month
Who Is UpLead For?
SMBs, freelancers, and mid-market and bigger organizations are in need of tailored packages. Mainly meant for the company looking to do lower-scale outbound and not large-scale, due to the limitations of the credits you get on each plan with UpLead
Limitations
- The database focuses more on North American contacts
- Credits can get expensive at higher volumes and are very limited at the lower packages
Which tool should you choose?
Here are the 5 criteria to help you figure out which tool fits your needs:
What’s your budget and credit requirements?
If you’re working with a limited budget and you aren’t looking to spend necessarily hundreds of dollars per month or even thousands of dollars per month as a start, A-Leads could be a good option due to the low starting cost at $50/month (annual plan) or $60/mo (month-to-month) where you’ll still meet scale with 5000 credits monthly at unlimited credit roll over.
What are your data quality requirements?
If you’re looking for real-time verified and enriched leads with high coverage and high-quality phone numbers, something like A-Leads would be a good option
What are your geographical requirements?
A-Leads covers globally but has its best coverage in the EMEA & US markets.
What are your phone number requirements?
If mobile and direct dial numbers are essential to your outreach strategy, compare the connect rates carefully. Most platforms are getting approximately 10% connect rates on good days, whilst something like A-Leads is averaging +20% connect rates on direct dials.
